Back in 2007 when Aksels (pronounced Axel’s) was founded, you could say it fell into the stereotypical, “selling t-shirts out of the trunk of your car” category, but since then, it has progressed from the trunk to the basement, to a storage room, and in 2012, a Downtown Denver office/showroom. Fast forward to 2015 and we have a large warehouse location, near downtown! As is our approach with everything we make, if us or our close friends wouldn’t be STOKED to sport it, then there is no point in moving into production, but for the ones that do pass this highly technical and brutally intense level of testing (ie. put on item…look in mirror) then they are enshrined in the collection and welcomed by enthused customers from all places, and retailers of all kinds, quickly becoming a leading brand in their stores.
We have since grown to produce many other products and are excited to have the opportunity to expand our offerings beyond our native CO borders.