At SaraBella Fishing, we create “smart beautiful” fly rods that perform with excellence AND make a positive human and environmental impact. SaraBella Fishing launched in 2014, and we are the world’s only fly rod maker that focuses product development, education, & outreach for female anglers. Founded by April Archer (CEO and majority owner), JT Archer (COO), and Scott Grieble (Chief of Product Development), we hire veterans and kick-ass Survivors, and keep our production right here in Colorado. We offer CHOICES for weights, sizes, grips, reel seats, colors, and messaging to make each rod unique. We also collaborate with several non-profits to support fly fishing through healing and educational purposes. We’re a small Colorado company, making incredible fly rods, with big dreams!
We sell fly fishing rods (ready to fish, ready to build, semi-custom and full-custom). We also sell Aspen Reels and SaraBella branded accessories (Fishmasks, apparel, hats).